Rising healthcare costs have led to increased adoption for consumer-driven healthcare solutions - including health savings accounts (HSAs). In 2020, 26% of employers offered HSA-qualified plans, up from 10% in 2009. HSA accounts have grown 222% over the last 5 years, with steady 20% YoY asset growth. Banks seeking solutions to boost revenue and market differentiation can take advantage of HSA deposits and the relationships these accounts generate on both the commercial and retail sides of the institution. Contact Lively to learn more about how leveraging the power of a high-quality HSA can help you and your bank drive new retail and commercial traffic through your branches, create new relationships to leverage into multiple product lines, achieve market differentiation, grow AUM and generate revenue across the entire institution.